The Empire State Building has gone to 100% wind power for one reason. It is cheaper than using coal and prices are more stable. Not only are operating costs lower, but the building owners are able to attract the best tenants and higher rent because of the switch. "Clean energy and our nearly 40% reduced consumption of watts and BTUs gives us a competitive advantage in attracting the best credit tenants at the best rents" said Anthony E. Malkin, president of Malkin Holdings, which runs the building, in an announcement.
"Everything that we're doing at the Empire State Building is about business and bottom line, that's the first and most important thing," Malkin said. "We're not about paying more to do something qualitatively different, we're about market-ready solutions. We didn't know we were doing green power until the bid was won by Green Mountain."
I speak to building owners all the time. Two of the biggest objections I hear is "my building is too big for this" and "my building is too small for this." Those are excuses to stop people from doing better because change is scary. Embrace the change. You will feel better and you'll prove your a better business-person than the others.