Whatever business you are in, the best way to put yourself on a track to long term success is to master the green trends of your industry. Are you a builder? Green building is the only growing trend in the space. A pest control company? People want green solutions over the conventional. Parts supplier to a major manufacturer? Manufacturers are requiring carbon footprint and input reports more than ever before and will continue to do so.
Not only will it reduce your costs, it will put you ahead of your competition.
Bloomberg's BusinessWeek.com has a great article today showing how Siemens went from nearly being toppled from a bribery scandal to completely turning the company around. All of it was done by following megatrends, with green leading the way. See the article here: http://www.businessweek.com/magazine/content/11_06/b4214018593359.htm
If a company with over 400,000 employees can make a turnaround in a short period, surely you can.