Chris Fowler, Founder and Executive Director at SyracuseFirst

My first podcast of the new series "Sustainability and Social Entrepreneurship" is up on iTunes. The series will consist of interviews with social entrepreneurs and sustainability leaders that are doing real work in the real world. Today we interview social entrepreneur Chris Fowler, Founder and Executive Director of SyracuseFirst. Chris was on the fast track to a challenging and wonderful career that was taking him all across the country. He had such a love for his hometown and its great local traditions though that it kept calling him back. He took the lessons learned from his travels and combined them with his passion for social justice and sustainability to create a great organization that is doing amazing things in this community.

Sustainability delivers higher productivity

It has been proven over and over again that businesses that have a higher purpose than just profit can recruit and keep the best employees. Furthermore, those good employees are more productive than their counterparts in companies that are only focused on profit. But why is this so? How do you nurture those great employees to deliver their best? The answer is NOT money.

To learn what motivates good people, and why, watch this great lesson from RSA.